Media Violence and its Effect on Youths

Media Violence and its Effect on Youths Introduction Background of the Study Over the years, researchers have examined the effects of before and after the introduction of media to the community. The constant question which crops up on the effects of media is, will the exposure of youth to media violence cause increased levels of aggression and violent behavior. According to Huesmann (2001), he said that the young adults may behave aggressively if they are exposed to media violence since young. Ones characteristics can be formed when they are young due to the exposure of media such as television, can determine what kind of a person he/ she will grow up to be. Media violence is reputably hard to explain and define. Violence is the act of a threat in harming and hurting where it could end up with life being sacrificed. The exposure towards media violence may arouse the aggressiveness in the behavior of a person. The connection between media violence and aggressiveness is interrelated because whenever there is aggressiveness it can somehow be linked to media violence. How media violence affect youth nowadays is indeed very important in order to have a clearer view of the society because if this matter is not taking seriously eventually violence in youth might contributes to a major portion of the increasing crime rates. Thus, the media indeed plays an important and major role in developing of morals and values of youth. Numerous shooting cases have taken place in schools, colleges and universities all around the world for the past few years. Many innocent lives have been taken due to the aggressiveness in youths. A youth who grew up surrounded by violence may have the tendencies of getting themselves involved in crime and violence at a higher rate compared than those who were not exposed to the media (Huston and Wright, 1997). There are many things around the world will influence a youths behavior, but in this research we will only be focusing on entertainment that is media such as television, wrestling and video games. The reason for researching on this topic is due to the fact that youth nowadays tend to develop characteristics by imitating behaviors from the media. One of the main influences of mass media would be media violence, where the printing and writing of the mass media wont have a big impact, because it is only visual compared to the media which has audio and visual effects at the same time. In many cases, youths tend to develop a violent behavior through media, and violence among youths is growing exponentially. Therefore, this study will focus on the university students perceptions towards media violence and its effects on youth in Malaysia. The specifications of media violence in this study are television, video games, internet games, music videos and music lyrics. Problem Statement This research is trying to find out what is the university students perception towards media violence on youths in Malaysia is because the media has the capability of affecting youths in their development of individual characteristics. The uncontrolled media violence incidents could be the birth of a more violent community and society in the future. Besides that, people may confuse reality by observing violence on media and develop unrealistic fears. It is an undeniable fact that entertainment media plays an important role for the future generations. Take the television for example; it has grown from a black and white small image set to full high definition wide screen. Today, it is a constant companion to most youths. Its influential properties are indeed undeniable, and the effect of media violence on youths is consistent. With parents working most of the time, youths are left alone depending on media as the sole source of entertainment, this of course leads to the youths tending to believe that all the behaviors and results are real and logical. University students can be categorized as youths where youths are generally visual learners because students at the university level is able to visualize the information given whether is it true or not rather than just trust whatever the information given. Visual learners think in pictures rather than in words. At this stage, they learn better visually, and usually would see the big picture first before learning the minor details. Most media nowadays depends a lot on visual effects; this includes media violence as well. The false admiration of heroes or heroines will cause youths to imitate the actions and behaviors from the entertainment source, and apply it in the real world. Youths will draw a quick conclusion and perceive that aggression could solve problems in life directly and generate rewards easily. Definition of the Term Mass media is any medium used to convey mass communication, and the mass media sources, which includes books, newspapers, magazines, radio, movies, television, and internet. It is a fact that mass media has grown by leaps and bounds, and the importance of it has also grown significantly throughout the years. Therefore, the influences in todays society are an unquestionable fact. One of the main influences of mass media would be media violence. Media violence is the visual portrayal of acts of aggression, and the action could be portrayed by anyone or anything, from human beings to animals. In many cases, the highly influenced group would mainly be youths. Such aggression behaviors include damages to properties, verbal abuse, emotional or physical abuse. In an important study carried out in Canada, children were found to have become significantly more aggressive two years after television was introduced to their town for the first time (Kimball and Zabrack, 1986). Children who prefer violent television shows when they are young have been found to be more aggressive later on, and this may be associated with trouble with the law in adulthood (Huesmann, 1986). The increase of violence among youths would reflect the growing numbers in violence among adults as well. This would lead to a crisis in society where violence would wander freely. University students are the future leaders, where the practice of media violence is normal to them could lead the world to an unhealthy trend by using aggressiveness to settle problems instead of using a peaceful way such as negotiation and meetings. Many wars could be waged and innocent citizens could be the victims of the violent world. The foundation behavior of a person is important because how a person grows up really depends a lot from the condition a person being raised up. Purpose of Research The purpose of this research is to find out what are the university students perceptions towards the media violence effects on youth in Malaysia. The research purpose is to analyze media violence on youths in contributing to a negative impact on society. This research also includes about how university students perception about the seriousness of the media violence affecting the younger generation compare to the older generation in this century. Research Questions There are three research questions which will be conducted in this research, they are: What are the university students perceptions towards the media violence effect on youth? Does the media violence affect their lives? What are the impacts of media violence on youths? Theoretical Framework (Social Learning Theory) Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Fortunately, most human behavior is learned observationally through modeling: from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action. (Albert Bandura, Social Learning Theory, 1977) The social learning theory is considered the most influential theory of learning and development which was proposed by Albert Bandura (1977). In many of the basic concepts of traditional learning theory, Bandura believed that direct reinforcement could not account for all types of learning concepts such as observational learning, imitation, and identification. The theory are as follows, people learn by observing the behaviour of others and outcomes of it. Imitation is another direct mechanical reproduction of behaviour and learning can occur without a change in behaviour. Behaviourists say that learning has to be represented by a permanent change in behaviour. Social learning theorists say that because people can learn through observation alone, not necessarily to be shown in their performance. People can learn new information and behaviors by watching other people. Known as observational learning (or modeling), this type of learning can be used to explain a wide variety of behaviors. The observational learning and modeling process involved are attention, retention, reproduction, motivation. Literature Review The importance of Media In the society nowadays, the media has become an essential need that everyone must have such as food and clothes where is it indeed true that media is playing an important role to play. With advance improvement in the field of science and technology today, the media has become a crucial part in our modern society. Media is a social device in our communication lives. The media can be obtained in everywhere such as newspaper, television, radio, films and internet. The society exposed to media everyday. In fact we seek knowledge through media (Tan, 2009). According to Devrani (2008), the duty of the media is to inform, entertain and also to educate the people in the society. Despite of that, the media help everyone to know what is going on in the world from time to time. Media shape lives and the societys lives will not be complete without media (Devrani, 2008). The medias impact is through psychological and intellectual where the media shape public opinion and help frame the society. The medias information is what we read, listen to and watch (Angel, 2008). According to Adedamola (2009), he explained that the media had always played the leading role in the way we think and do things, he also point out that the idea of perception is the central role of the media. Besides that, media also affects a persons perspectives not only through television but at the same time through radio, newspaper and the internet (Devrani, 2008). A person cannot rely completely with the media because a person has to filter and critically analyze the situation before judging on something. It is also important to know that the media is able to influence our thinking and minds. With this is also explaining the reason why the media is so powerful to manipulate one persons mind (Tan, 2009). In parallel, the media influence the people on making the decision, the product s to buy, questions to ask and choices to make in the daily life (Angel, 2008). It is often use by the leaders to make full usage of the media to influence people and by controlling the media means controlling the flow of the communication among the society. Media Violence It seems like that the violence among children is growing rapidly in our society today. It happen almost every parts of the world but the question still remains a mystery. How do children develop to be so violent? Is violence genetically programmed in them even before they are born? It is possible to ever change their attitude again? In many cases, researchers found that nowadays, the entertainment media plays a powerful role in the formation of values and morals in children. For a variety of reasons, it is now time for a new assessment of what is known scienti?cally about how media violence affects young people and what can be done to mitigate these adverse effects. (C. A. Anderson et al, 2003). In the past few years, there has been an onset of school shootings, and many teenagers had been sacrificed. One of the examples is the Columbine High School massacre in Littleton, Colorado on April 20, 1999, which killed 13 people and wounded 23 others. The incident was committed by two students, Eric Harris and Dylan Klebold, which involved imitation of characters of video games. They both committed suicide after the tragedy. In other case, Cho Seung-Hui has been identified as the gunman responsible for the two Virginia Tech attacks that claimed 33 lives to become the deadliest shooting rampage in U.S. history in April 16, 2007. Chos inability to handle stress and the frightening prospect of being turned out into the world of work, finances, responsibilities, and a family, Cho chose to engage in a fantasy where he would be remembered as the savior of the oppressed, the downtrodden, the poor, and the rejected. The panel went further, stating that, His thought processes were so distor ted that he began arguing to himself that his evil plan was actually doing good. His destructive fantasy was now becoming an obsession (The Virginia Tech review panel, 2007). Media violence contributes in making the student to have such evil plan mentality with a heavy heart that this world is so terrible to live anymore. In many situations, it seems that minority groups are usually targeted. The teenagers who kill seem to feel that they are being shunned and made fun of by their fellow classmates. The feeling would soon developed into hatred and revenge, thus sparkle off any undesirable incidents. Some of these tragedies have led to the killers killing themselves at the end in search of peace of mind. Violence (homicide, suicide, and trauma) is a leading cause of death for children, adolescents and young adults, more prevalent than disease, cancer or congenital disorders (American Academy of Pediatrics, 2001). It is possible for those who are naturally aggressive to be the most affected by the media violent while the most vulnerable at the risk of increasing in aggressiveness (Gentile, 2004). Family history and background does contribute to the violence because when the children grow up in the aggressive family tends to behave more aggressive. Television Watching television is also one of the main factors contributing to the media violence on youth. By the time a child is eighteen years old, he or she will witness on television (with average viewing time) 200,000 acts of violence including 40,000 murders (Huston, et al, 1992). Williams (1970) have studied both before and after the television was introduced in a rural village in British Columbia where after two years the introduction of television, the violent incidents had increased by 160 percent. In?uences that promote aggressive behavior in young children can contribute to increasingly aggressive and ultimately violent behavior many years later. Therefore, it is important to recognize factors including media violence that, separately and together, may play a role in these outcomes in childhood (Huesmann Moise, 1998; Tremblay, 2000). In 2001, the Surgeon Generals conclude on youth violence that the media violence rises up youths physically and verbally aggressive behaviour in the short term rather than violent behaviour. According to the National Commission in 1969, television violence encourages violent forms of behavior that they do not propose that television is a primary cause of violence in society but they do propose that it is a causative factor. In 1993, American Psychological Association stated that there is totally no doubt that often watch violence on television are interconnected with increased of aggressive attitudes and increased aggressive behaviour. Other than that, in 1972, the Surgeon Generals Scientific Advisory Committee on Television and Social Behavior has set a television research impact on children. They have come out with the result that the evidence supports, a beginning and uncertain indication of a causal relation between viewing violence on television and aggressive behavior for some children who are prone to be aggressive. In July 2000, the, American Psychological Association, American Academy of Child Adolescent Psychiatry, American Academy of Pediatrics, American Medical Association, American Psychiatric Association, and American Academy of Family Physicians stated with a joint statement that over 1,000 studies point overpoweringly to make a connection in some children between media violence and aggressive behaviour. Video Games and Internet Games Most video games and internet online games nowadays would consist of violence or sexually elements and characteristics on the games to increase sales and popularity. Most of the youths seem to be indulged in the video gaming world until they apply the gaming world into the real life situation. Violent video games can cause people to have more aggressive thoughts, feelings, and behaviors, and lessen sympathetic, helpful behaviours with peers. (Anderson, 2004; Gentile, 2003). In video game industry, particularly violence in general and sexual violence, the current trend is for gamers to be the bad guys. It creates acting out criminal fantasies in order to earn points for attacking and killing innocent passerby in the game. Even though these games are targeted for mature audiences but it is common and popular to be played by the teenagers. In the recent research about the video gamers by Anderson and Bushman (2001) shows that although the youth who only play the video games just few hours daily would also behave aggressively in the real world. By just playing the video games it can affect the youth negatively. This is a serious fact that cannot be ignored. According to Funk, Flores, Buchman, Germann (1999), the ratings provided by the video-game industry do not match with those provided by other adults and game-playing youngsters. The youngster and the adults totally disagree with the industry that has classified the cartoonlike character in many games as appropriates for general audiences. A study by Anderson et al. (2001), about a 14-year-old boy arguing that he has even killed somebody even though he has been playing video games for many years is indeed correct. Example for the 45-year-old two packets a day cigarette smoker also argues that he still does not have lung cancer. According to Anderson et al., both of them are wrong because their exposure to their respective risk factors of media violence and cigarettes has not unintentionally increased the likelihood of the people around them in future that one day suffers the consequences. Anderson and Dill (2000) also stated that violent video games may be more harmful than violent television and movies because they are interactive, very interesting and require the player to classify with the attacker. Anderson (2000) says, One major concern is the active nature of the learning environment of the video game. The exposures of the video games are potentially more dangerous than the exposure to television violence to ha ve significant effects on aggression and violence. (Anderson and Dill, 2000). In other meaning, playing video games may bring more significant violence effects on youths as they have the opportunities to be in the character and do the task in the games. Music Videos and Music Lyrics According to Waite, Hillbrand, and Foster (1992) says after the removal of Music Television (MTV) show a significant decrease of aggressive behavoiur on a forensic impatient ward. In 2003, Gentile, Linder, Walsh conducted a study on the fifth grade children where the children who watch MTV regularly reported to be involved into more physical fights compare to the children who do not watch MTV regularly. The regular MTV watcher also rated by their teachers is radically more aggressive and less prosocial. Music videos are also concern because these videos are sometimes stuffed with violence. The assumption of attitudes, behaviour and values portrayed in lyrics of the music that influence the young listeners on how to think and react received the most criticism from the public. (Carey, 1969; Christenson Roberts, 1998; Fedler, Hall, Tanzi, 1982; Roberts, Henriksen, Christenson, 1999). The songs and lyrics in the older days is totally different from now and the fact of the youths mind set also have change according to the pace of the society. Other the other hand, a group of mice were trained to run mazes in a high school science-fair experiments in where the group of mice were to put to listen to classical music, hard rock or no music. According to the student who perform the study says that the classical mice became faster in running the maze, whereas the hard rock mice became slower because the hard rock mice is killing each other while none of the classical mice did that (Eaton, 1997; Health, Wealth, Happiness, n.d.). Other than that, according to Rubin, West, and Mitchell (2001) stated that the college students who prefer heavy metal, rap or hip hop music are more aggressive than other students who prefer music such as country and pop where this bring a connection between the types of music youth listen and a broad range of troublesome attitudes and behaviours. The effects of media violence on youths Youths that often expose to the media violence tend not only behave aggressively but are more prone to have attitudes that support violence and aggression as a way of solving conflicts because the youths dun trust people around them and they view the world as a aggressive place. According to New Scientist ( 2007), by the time the average U.S. child starts elementary school he or she will have seen 8,000 murders and 100,00 acts of violence on TV. Besides that, Cyber (2006) says that after 15 years the researchers followed 329 subjects, they found that those who as children were exposed to violent TV shows were much more likely to later be convicted of crime. Researchers also state that, any children from any family regardless of social class or parenting can be affected by media violence. There is no word of escaping in the exposure of media violence because it is widely spread among the society and communities with the world. Girls who watched and expose more than an average amount of violence tended to throw things at their future husbands. In parallel, boys who grew up watching violent TV shows were more likely to be violent with their future wives (Cyber, 2006). Every violent TV show increases a little-bit the chances of a child growing up to behave more aggressively in their life. In the same way after many years looking for accumulated data, the society is now recognizing a relationship between violence in the media and social problems. According to Barry (2002), the one of her study result shows that tracked 700 male and female youths over a seventeen-year period showed a definite relationship between TV viewing habits and acts of aggression and crime in the later life. Barry (2006) also states that the findings of this study help strengthen the link between TV, violence and youths. This shows a relevant result in between the violence is connected with the youths from watching television. Perception of University Students Towards Media Violence and its Effect on Youths Murray (2002) says that media violence is one of the factors in contributing to forming of aggressive and antisocial behavoiur when a young boy becomes a young man. In a study Anderson, Carnagey, and Eubanks (2003) has reported that among 500 university students that violent music and lyrics increased the students aggressive thoughts, behaviours and hostile feelings. There are now good conclusion and practical reasons to expect perception and effects of media violence among the university students. According to Mortimer, 2005 (as cited in Caez, E, 2006) the students thinks that they may become less sensitive to the pain and suffering of others, they may become more fearful of the world around them, and they may be more likely to behave in aggressive or harmful ways towards others. According to Cantor and Harrison (1999), they found out that 138 university students have perceive frightening memories of media images still continued to disturb them after many years. Cantor and Harrison (1999) also states that over 90 percent of the university students have trouble to sleep and phobia in certain situations continued suffer due to the scary experience from images they viewed as a child. In a survey conducted by Gossellin, Guise and Paquette (1977) found out that among 360 university students perceive that the heavy television viewers are more likely to think and mostly believe that the world is a dangerous place and the viewers are not particularly scare of it. This shows that the students were not bothered by the violence around them and do not see there is anything wrong with the violence (Mortimer, 2005, as cited in Caez, E, 2006). In Mortimer, 2001(as cited in Caez, E, 2006) another research also found that the students who are fear of being a victim of violenc e would prefer to carry a weapon with them and has the mentality of behaving aggressively and plan to hurt the people before the people get hurt them. This shows that the universities students have the perception of protecting themselves is important rather than just sit there and wait for protection. Youths Media Violence in Malaysia There have been many reports of youth involved in the rapes, sex crimes, and extortion including stabbing of school childrens. In Malaysia, police statistics on these crimes indicate that they are on the rise (Loh, 2004). This media report arise the sense of panic, curious and anxiety among the citizens. The violence convicted by the youth in Malaysia becomes more serious nowadays. There are eight juveniles are charged in killing a 16 years old student in Seremban (Loh, 2004). In another case reported in The Star in 2004, a mother and her daughter were reportedly raped by two youths who had escaped from a nearby reform school in Jerantut. According to The Star (2010), mention that there is this article back in the year 2002, a 12 years old boy was charged for murdering his tuition teachers 11 years old daughter by hitting her with a hard object. As 12 years old boy, he might not even realize that his action can kill a girl. Other than that, The Star (2009) report that a 17 years old youth was charged in the Juvenile Court by intentionally hitting and attacking a policeman and two Rela officers. Besides that, there is also a 20 years old youth ran amok and stab his father to death while his elder brother with serious injuries in an article in The Star (2010). The Star (2007) review that the Deputy Youth and Sports Minister Datuk Liow Tiong Lai, it is very important for the youth and youngsters to know how to say no to violence at the National Youth Week. The media also hold an important role to play in investigating and reporting on media violence on youth. Moreover, the media is responsible to decrease the causes of crime but not contributing in increasing the media violence in Malaysia. Methodology Introduction Methodology can be explained as an appropriate method use to examine a field of study when conducting a research. Besides that, methodology also ensures that findings are relevant with the research questions in order to have discussion over the results before making a conclusion about the research. In this research, theoretical frameworks will be formed and tested, where as the quantitative research in primary research methods are planned. From there the methodology covers the research approach and preliminary layout of study that consists of the theoretical/conceptual framework, research questions, questionnaire design, statistic methods, analysis and finally with a conclusion. Quantitative Research Quantitative research is a category of research tools used when precise results are needed. The results are expressed in numbers or statistics form. There are two research form of quantitative which are survey questionnaire and content analysis. For this study, the survey questionnaire is designed to collect primary data. This method was chosen because survey questionnaire is more appropriate to be use in this research to find out the university students perception towards media violence and its effect on youths in Malaysia. Furthermore, this survey questioannaire method is not expensive, consuming less time, easy to collect data entry and the questionnaire can be design according to the research questions that at the same time suit to the target respondents mentality. The questionnaire will be printed out and send out to the target respondents for this study. Questionnaire Design The questionnaire is design according to the three research questions of this study. Each and every of the questions in the questionnaire must be able to relate back to the research questions which is about the perception of university students towards media violence and its effect on youths in Malaysia. It is important to know how the university students perceive this situation. Hence, this questionnaire is design to study the opinions, perceptions and experience of them on media violence. Structure of the questionnaire There will be four sections in this questionnaire where the section A consist of the target respondents demographics such as the gender, age, marital status and educational level while section B questions are on the university students perceptions, section C is about the media violence effects and the last section D emphasize on the impact of media violence on youths. Sampling Size The sample size of this research is 100 targeted to university students in Selangor state in Malaysia because there are quite a number of university in this area. All respondents are required to be honest with the answer and respond during the questionnaire is conduct to avoid inaccuracy of data collected. Methodological Limitation In this research study, there were few limitations in conducting this questionnaire survey. Limited time in conducting this survey has leads to the inaccurate of data collection. The small sample size due to time constraint has become one of the obstacles encountered because it is not representing the overall university students in the state of Selangor, Malaysia. In total, 100 questionnaires were distributed, a sum of 99 filled-out with valid responses was returned. Therefore, the effective response rate is 99%. Besides that, existing theories by the western researchers, might not be suitable apply into the Asian context. Findings and Analysis Introduction In this chapter, data collected from questionnaire are being converted into useful information to be interpreted. Findings and analyses are run to addressed the research objectives and answer the research questions. The intention of this chapter is to present the results of the questionnaire, as well as to offer interpretation of the findings and analysis related to the research questions. The findings is divided into three sections. Section A will be an overview of respondents profile. Section B reports the findings and analysis of the University students perception towards the effetcs of media violence on youths while the Section C report about the media violence affects on daily life among the respondents. Section D will be the impact of media violence on youths. The last part of this chapter is about analysis of the findings and comparison of the literature review with the data collected. Section A: Overview of Repondents Profile In total 100 copies of questionnaire has been distributed, total number of collection is 99 copies. This makes the response rate up to 99% of the solid respond from the respondents. There were total 99 were return, 53.5% of the respondents were male and 46.5% were female. With the total of 78 returned, 53.85% of the respondents were male and 46.15% were female. The result of the age population finding

The Makeover Beauty Salon Marketing Essay

The Makeover Beauty Salon Marketing Essay Introduction The Makeover Beauty Salon is a beauty salon that aims at rendering maximum customer satisfaction by providing the best service, using high quality products, and building a pleasant environment at an affordable price, to meet the needs of customers of all social status. I am the owner of The Makeover Beauty Salon and I perceive an unsatisfied customer need for a low-cost salon that provides maximum flexibility and great customer attention. Using this strategy, The Makeover Beauty Salon will gain much reputation and create long-term relationships with its customers. The Makeover Beauty Salon is the only area salon to be online and fully automated and will have the most aggressive marketing campaign of any other area salon. The Makeover Beauty Salon will target two different market segments: Youngsters will typically make up 70-75% of the clientele.   Young mothers with children.   http://www.bplans.com/hair_salon_business_plan/images/bc49aab41b914ef99dca65af1ff71a82.png Future Opportunities The main segment of the population that is targeted by the salon is the younger generation, which is the youth. It has been noticed that adolescents like different and new looks, which are apart from others. They like to look very special and The Makeover Beauty Salon has all the means to satisfy the needs of the main targeted group. This opportunity will be researched and developed on a trial basis. For example, every weekend, people can go to the salon and i will do their makeup or hair. If successful, it could become a major new source of income without creating the need for additional staff or production space. The management team of The Makeover Beauty Salon I will be the only manager of the salon. I will have as assistant, Miss Shazia. The latter takes the responsibility of supervising the workers when I will not be present at the salon. Miss Shazia has a degree in management of salon and she has two years of experience from another salon. I have also appointed two caretakers, Mrs Aisha and Miss Dolly, who will take care of customers children when the customers will be pampering themselves. Growth opportunities improve employee retention within our industry. The salon acknowledges the need for growth of the individual. II The Business The company After a tedious search for a suitable place for the salon, finally one was found at the centre of the island. The location of the salon would be perfect, as it can welcome customers from all over Mauritius. The exact location is in the centre of Curepipe. The recently completed highway in the surrounding offers  hundreds of thousands of local residents, shoppers from outside the area, and travelers that use this new highway.  With this high concentration of customers there  is no big and sophisticated salon in the locality. This is one of the main advantages of opening the salon at that particular location. Services and products offered The Makeover Beauty Salon is considered an innovating beauty salon which offers a wide range of services that include: Hair:  cuts, relaxers, perms, colors, shampoo, conditioning, curling, reconstructing, weaving, and waving Nails:  manicures, pedicures, polish, sculptured nails Skin Care:  European facials, body waxing, massage Makeup: bridal makeup, casual makeup, formal makeup, amongst others Service is offered on a walk-in basis or by appointment. The Makeover Beauty Salon will emphasize a customer-centric service where the customers needs are always the priority. The Makeover Beauty Salon will also sell hair care products, which is forecasted to account for about 15% of sales. These professional-quality supplies will include shampoos, conditioners, brushes, combs, and other styling aids. Company Overview The Makeover Beauty Salon is located in Curepipe and will offer affordable priced, convenient hair styling. The Makeover Beauty Salon will accept walk-ins as well as appointments for the entire family. The salon will grow its market share based on superior customer attention. The Salon is a family hair salon, also known as a quick hair salon and this new salon has everything to set up a new path and disguise people in an unexpected way. It is owned by Miss Chellen, who has recently returned from the United States, with innovative ideas, after advanced studies about the fashion and makeup line, and also in beauty salon management. Company Ownership The Makeover Beauty Salon will be entirely owner by me. I have done a degree in Beauty Salon management and a degree in General Cosmetology in the United States. I also worked in a salon for more than 5 years there. I have a very friendly approach in the salon and when I am tutoring. Salons motto: The trend begins here Vision Mission The Makeover Beauty Salons vision is to create a harmonious, productive, and profitable salon environment, supplying the community with Avon cosmetology. The mission statement is very clear: The Makeover Beauty Salon has been established to set a new path in the beauty line by providing an exceptional service which aims at satisfying people of all age. Through its services, the salon aims at exceeding customers expectations. Objectives To cater for the fast changing trends of makeup and hairstyles. To make people look more special and different from others. To supply services and products that enhances our clients physical appearance and mental relaxation. Keys to Success Set up the salon in a location easily accessible to everyone. The environment should be very appealing, friendly and relaxing. Try to be as innovative as possible in styles. Dare to try something new. Aim at complete customer satisfaction by offering the best service at affordable prices. The Makeover Beauty Salon can best be described as presently being in the business of cosmetology, education, and wellness. In recent times our key strengths have been customer service. The Makeover Beauty Salon will use automation to keep hold of clients. According to studies, it takes 3 times the amount of effort to attract a new client than the effort to retain a satisfied client. at present, 10% of all salons are automated. in the vicinity, 3 salons are automated and none use the technology to market and track clients. Automation is a key to growing and maintaining our target market. Goals and Objectives It is the goal of The Makeover Beauty Salon to provide the community with an institution of cosmetology that targets all socioeconomic standings and is a model for the industry nationally. Startup Summary After several months of search for a salon to purchase, the owner decided to start a salon from the ground up. The Makeover Beauty Salon will incur the following start-up costs: Computer with point of sale terminal. Computer with printer for back office. Five cutting stations, each station requires a barber chair, cabinet, large mirror, blow dryer, curling iron, electric razor, several pairs of scissors, spray bottle, two sided mirror, and assorted combs and brushes. Desk for reception area. Three couches for the reception area. Display shelf for sale of retail products. Assorted plants. Assorted toys for the children. Legal fees for business formation and generation/review of contracts. http://www.bplans.com/hair_salon_business_plan/images/6ff2aec4851d460cb0a964e4122e4fa2.png Startup funding Start-up Expenditure to Fund $2000 Start-up Assets to Fund $104,000 Total Funding Required $106,000 Assets Non-cash Assets from Start-up $8,450 Cash Requirements from Start-up $89,720 Additional Cash Raised $0 Cash Balance on Starting Date $89,720 Total Assets $98,170 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $40,000 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $40000 Capital Planned Investment Chellen $100,000 Investor 2 $0 Other $0 Additional Investment Requirement $0 Total Planned Investment $100,000 Loss at Start-up (Start-up Expenses) ($1,100) Total Capital $98,900 Total Capital and Liabilities $104,000 Total Funding $106,000 Start-up Requirements Start-up Expenses Legal $1,000 Stationery etc. $100 Other $0 Total Start-up Expenses $2,000 Start-up Assets Cash Required $89,720 Other Current Assets $0 Long-term Assets $7,000 Total Assets $104,000 Total Requirements $106,000 III Management Team I will be working full time at the Makeover Beauty Salon. She will be in charge of all recruitment and training, purchasing, and retail sales. Apart from the assistant manager and the two caretakers, I will also employ a receptionist to  take care of all of the appointments as well as the people who walk in, and be responsible for the point of sale.  The receptionist will be paid an hourly wage. I even plan to hire some part-time hair stylists during wedding periods and the eves of festivals, which will operate on an hourly/commission basis.   I thought of using a partial commission basis to create incentives for greater customer attention. The better service employees provide to their customers, the greater customer satisfaction will be derived and the more money they will make off commissions. Miss Chellen will be pleased to pay for this type of performance. IV Organizational Structure The organisational structure of The Makeover Beauty The New Looking salon will be like a flat organisation structure. It is supervised closely by the founder. Thus, efficiency is maintained and so is the satisfaction of customers. The salon is structured as follows in the diagram below. Director Children Caretakers Manager of salon Assisstant Manager Part-timers Part-timers Part-timers Diagram 1: This represents the business structure. Intellectual Property The patent license, trademark and copyright agreements have already been applied for approval. V Industry Analysis SWOT Analysis Strengths à ¢Ã¢â€š ¬Ã‚ ¢outstanding location. à ¢Ã¢â€š ¬Ã‚ ¢Well-qualified employees with good hair cutting skills with a wide style collection, and Customer-focused business practices. à ¢Ã¢â€š ¬Ã‚ ¢A wide range of services offered. à ¢Ã¢â€š ¬Ã‚ ¢ Cutthroat prices. Weaknesses à ¢Ã¢â€š ¬Ã‚ ¢As a new entrant to the market, The Makeover Beauty Salon lacks brand equity that many other salons have gained over years of service. à ¢Ã¢â€š ¬Ã‚ ¢Large costs related with a start-up company. Opportunities à ¢Ã¢â€š ¬Ã‚ ¢A steady growing market that is traditionally unaffected by the economic environment. à ¢Ã¢â€š ¬Ã‚ ¢The ability to decrease marginal fixed costs as the customer base grows. à ¢Ã¢â€š ¬Ã‚ ¢Increasing sales opportunities as more people from an individual family visits The Makeover Beauty Salon. Threats à ¢Ã¢â€š ¬Ã‚ ¢Competition from already established salons. à ¢Ã¢â€š ¬Ã‚ ¢A change in traffic patterns as they relate to the mall where The Makeover Beauty Salon is located. The hair styling industry is highly divided with national chains, some of which operates diverse franchises catering to all the market segments, and also including thousands of mom and pop salons that are very limited in scale and services. This makes for an extremely aggressive market that has low barriers to entry and exit. Moreover, the customers of hair styling have considerable control due to the low switching costs they have. However, most companies have tried to pursue only one general strategy in gaining more reputation. The Makeover Beauty Salon is of the view that that it is possible to offer a differentiated service through superior customer service at no greater considerable cost if the right employee incentives are provided. With this strategy in mind, the salons purpose is to boost the number of clients served by at least 30% per year. Target Market The Makeover Beauty Salon will be targeting two different groups of customers, but will lay more emphasis on the youths. It will work hard to distinctly appeal to each of these groups. By focusing on more than one group, the salon is minimizing its risk that in a downturn one group will negatively affect the company. Market Segmentation The Makeover Beauty Salon will target three different market segments: Youngsters will normally make up 70-75% of the clientele, as they are very conscious about looking good, having perfectly trimmed eyebrows and they like to keep changing their styles regularly. Young mothers with children. Most young children are notoriously difficult when it comes to getting haircuts. A family style salon is a more laid-back place that allows the children to play while they are waiting and then will work with the parents in calming the kids nerves when they are ready for their shearing. Target Market Segment Strategy The Makeover Beauty Salon will target each of the two groups separately. The youngsters will be pampered in a very bright, appealing, colorful and attractive atmosphere. Employees will use the latest equipment available with them, which would suit their preferences and with which they will feel at ease. The Makeover Beauty Salon will also  target mothers with children by offering the kids toys to play with while they wait and child-friendly hair stylists. Moreover, children will receive a special rate reflecting the fact that childrens hair grows so fast that it can be costly to keep up with regular cuts, as well as the recognition that it generally takes lesser time to cut a childs hair so it should be naturally less expensive. Competition and Buying Patterns The Makeover Beauty Salon competitors include: Traditional barbers. They do not work on appointments as it offers an open door service. While barbers are willing to give you whatever cut you want, they are generally providing straight forward haircuts, typically on the conservative side. The advantages of a barber are they are low-cost and easy to use. Their disadvantages is often conservative styling capacities, sometimes a long wait as the barber may be an old timer who enjoys to chit chat. Franchised quick salons.   An example of this would be Supercuts or Best Cuts. In essence this is a franchised version of The Makeover Beauty Salon. The advantage of this style is the store will be the same from location to location and some people like this predictability.   Independent salons. These salons typically focus on a specific niche and do not serve a large group of customers. The advantages to these could be an independent salon that caters for all of your needs. The disadvantage is that because they tend to be more focused, more often than not this type of salon will not offer exactly what  customers are looking for. Competitive Edge The Makeover Beauty Salon aims to be very different from the beauty salons which offer only one or two services. From surveys, it has been concluded that customers often get frustrated as they have to get their hair done at one place and facial and makeup done at another place. This becomes very annoying for clients as they have to travel a lot and it is tiresome as well. Therefore the Makeover Beauty Salon plans to offer all these services under the same roof. As such, clients will be more at ease to make themselves beautiful. There exist several salons that are already proving the same services as the Makeover Beauty Salon, but they charge very high prices which everybody cannot afford as these salons are situates mostly in towns, where high rent have to be paid. Therefore, to attract the maximum number of customers, the Makeover Beauty Salon plans to offer better quality service than the other salons, but at affordable prices so that everyone can afford making then look beautiful, especially the youngsters, as they are the one that the salon is targeting at. Basically the atmosphere prevailing at the Makeover Beauty Salon will be very cozy and relaxing, where clients would love to be pampered. A welcoming drink will be served to clients as they enter the salon they can chose amongst tea, coffee, juice, soft drink. A television will be located in the waiting room and a radio in the hair-drying area, as this may take some time. VI Marketing Plan Marketing Strategy The Makeover Beauty Salon has a very simple marketing strategy: satisfying its clients. Miss Chellen is of the view that when a customer leaves her salon, he/she should have a new look which would be perfect for the occasion the latter would be attending, and the latter should also be representing the Makeover Beauty Salon through his/her makeup and hairstyle the client should be a medium of portraying the salons qualities, service and image. Miss Chellen has no plans to advertise her new salon. According to researches, a satisfied customer is able to influence 11 14 people positively. Therefore, the owner of the salon is of the view that its the satisfied customers that will bring new customers to her salon and her business grows. She has, in her mind, a strategy to reward her potential clients who are able to attract new customer into the salon. Sales Strategy The Makeover Beauty Salon sales approach will be based on exceptionally professional communications with the customer. Normally the quick salons lay emphasis on being quick and inexpensive, often at the cost of customer service. Anytime that a potential customer will talk with someone at the Makeover Beauty Salon, the owner/employee will have an opportunity to impress the customer. Employee training will emphasize seizing these opportunities. The Makeover Beauty Salon will also have the chance to increase sales of its retail hair care products every time it has a customer in the chair. The Makeover Beauty Salon offers interesting discounts on the hair care products for employees to use these products, so that they can explain to the customer about their personal experiences. Additionally, the Makeover Beauty Salon offers a product-based commission structure for the hair care products where they give away the product to the employee for commissions for selling the items to their customers. These personal testimonials and commission structure will allow  the salon to generate good sales from the retail hair care products. Sales forecasts The first diagram above depicts the first years forecast of the Makeover Beauty Salon sales. In the first 4 months, sales will be very steady as the salon will experience new customers, who will get to know about the services that the salon offers. During the subsequent months, an increase in all the services offered is expected, as the customers will be satisfied with the service of the salon. Sales Forecast Year 1 Year 2 Year 3 Sales Youngsters $20,150 $35,260 $41,100 Women with small children $2,015 $3,526 $4,110 Retail hair care products $29,225 $32,975 $40,500 Total Sales $51,390 $71,761 $85,710 Direct Cost of Sales Year 1 Year 2 Year 3 Youngsters $2,600 $4,750 $4,900 Women with small children $260 $475 $490 Retail hair care products $14,500 $26,000 $27,500 Subtotal Direct Cost of Sales $17,360 $31,225 $32,890 VII Operation Plan Facilities The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs. Hours of operation The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm. Employee Training Education Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training. Systems Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management. Facilities The salon will be offering home styling and makeup for brides or any other special weekends, but for that, an appointment is compulsory this should be done at least 3 weeks before the due date. Potential clients will not be charged with the travelling costs. Hours of operation The salon will be open week from 8 am to 5pm on Monday to Saturday. However, on Saturdays and public holidays, it will be opened from 10 am to 1 pm. Employee Training Education Employees will be trained not only in their specific styling duties but in the philosophy and applications of our concept. They will receive extensive information from the owner and be kept informed of the latest information concerning styling and makeup applications through continuous training. Systems Controls A big emphasis is being placed on extensive research into the quality and integrity of our products. They will constantly be tested for our own high standards of effectiveness and professionalism. Cosmetic products costs and inventory control will be handled by our computer system and checked daily by management. VIII Financial Plan Start-up Funding Start-up Expenses to Fund $1,817 Start-up Assets to Fund $60,600 Total Funding Required $62,417 Assets Non-cash Assets from Start-up $60,100 Cash Requirements from Start-up $500 Additional Cash Raised $0 Cash Balance on Starting Date $500 Total Assets $60,600 Liabilities and Capital Liabilities Current Borrowing $0 Long-term Liabilities $61,917 Accounts Payable (Outstanding Bills) $0 Other Current Liabilities (interest-free) $0 Total Liabilities $61,917 Capital Planned Investment Owner $500 Investor $0 Additional Investment Requirement $0 Total Planned Investment $500 Loss at Start-up (Start-up Expenses) ($1,817) Total Capital ($1,317) Total Capital and Liabilities $60,600 Total Funding $62,417 Important Assumptions The following section will detail important Financial Assumptions. General Assumptions Year 1 Year 2 Year 2 Plan Month 1 2 3 Current Interest Rate 10.00% 10.00% 10.00% Long-term Interest Rate 10.00% 10.00% 10.00% Tax Rate 30.00% 30.00% 30.00% Other 0 0 0 Projected Cash Flow The cash flow depends on assumptions for inventory turnover, payment days, and accounts receivable management. Our projected same-day collections are critical, and are reasonable and customary in the salon industry. We do not expect to need significant additional support even when we reach the less profitable months, as they are expected. http://www.bplans.com/hair_salon_business_plan/images/d5e510e0cfe04c2484123f1575a810dc.png Projected Cash Flow Year 1 Year 2 Year 3 Cash Received Cash from Operations Cash Sales $277,143 $504,802 $525,337 Subtotal Cash from Operations $277,143 $504,802 $525,337 Additional Cash Received Sales Tax, VAT, HST/GST Received $0 $0 $0 New Current Borrowing $0 $0 $0 New Other Liabilities (interest-free) $0 $0 $0 New Long-term Liabilities $0 $0 $0 Sales of Other Current Assets $0 $0 $0 Sales of Long-term Assets $0 $0 $0 New Investment Received $0 $0 $0 Subtotal Cash Received $277,143 $504,802 $525,337 Expenditures Year 1 Year 2 Year 3 Expenditures from Operations Cash Spending $251,600 $275,200 $279,200 Bill Payments $101,816 $172,090 $181,489 Subtotal Spent on Operations $353,416 $447,290 $460,689 Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 Principal Repayment of Current Borrowing $0 $0 $0 Other Liabilities Principal Repayment $0 $0 $0 Long-term Liabilities Principal Repayment $0 $0 $0 Purchase Other Current Assets $0 $0 $0 Purchase Long-term Assets $0 $0 $0 Dividends $0 $0 $0 Subtotal Cash Spent $353,416 $447,290 $460,689 Net Cash Flow ($76,273) $57,513 $64,648 Cash Balance $20,307 $77,820 $142,467 Projected Balance Sheet of The Makeover Beauty Salon Year 1 Year 2 Year 3 Assets Current Assets Cash $20,307 $77,820 $142,467 Other Current Assets $0 $0 $0 Total Current Assets $20,307 $77,820 $142,467 Long-term Assets Long-term Assets $7,320 $7,320 $7,320 Accumulated Depreciation $1,464 $2,928 $4,392 Total Long-term Assets $5,856 $4,392 $2,928 Total Assets $26,163 $82,212 $145,395 Liabilities and Capital Year 1 Year 2 Year 3 Current Liabilities Accounts Payable $11,945 $14,341 $14,968 Current Borrowing $0 $0 $0 Other Current Liabilities $0 $0 $0 Subtotal Current Liabilities $11,945 $14,341 $14,968 Long-term Liabilities $45,000 $45,000 $45,000 Total Liabilities $56,945 $59,341 $59,968 Paid-in Capital $60,000 $60,000 $60,000 Retained Earnings ($1,100) ($90,782) ($37,130) Earnings ($89,682) $53,652 $62,557 Total Capital ($30,782) $22,870 $85,427 Total Liabilities and Capital $26,163 $82,212 $145,395 Net Worth ($30,782) $22,870 $85,427 IX Critical Risk factors Management Risks: It can be considered the identification, assessment, and prioritization of risks followed by coordinated and economical application of resources to minimize, monitor, and control the probability and/or impact of unfortunate event or to maximize the realization of opportunities. Risks can come from uncertainty in financial markets, project failures and legal liabilities in the Makeover Beauty Salon. Other potential Management risks may be: Defective products/services. Health and safety incidents. Faulty equipment.(e.g. damaged wires or sockets) Environmental risks (e.g. noise pollution and the use of eco-friendly product) Technological obsolescence. Theft of assets Marketing Risks: Marketing is a risk and you cant go on happily thinking that whatever youre doing is working for the best of the organization. By the time you do so, the market will have shifted from under your feet. Some marketing risks may be: Government action ( pass law to limit the time for using salon till late night) Rival (imitation of ideas is done quickly by competitors) Operating Risks: It is a risk arising from execution of a companys business functions. As such, it is a very broad concept including e.g fraud risks, legal risks, physical or environmental risks in the Makeover Beauty Salon. Other forms of operating risks may be: the type of product received from suppliers the neighbourhood problem which can halt work the defect that hairstyle is not done according to customer wish regulation which employee dont accept culture for where on a day some worker have to leave for prayer Financial Risks: It is basically any risk related with any form of financing. Risk is probability of unfavorable condition; in financial sector it is the probability of actual return being less than expected return for a business company. Intellectual Property Infringement: It is the infringement of an intellectual prop

The Four Political Parties Of Canada Essay -- Canadian Politics Politi

The Four Political Parties of Canada   Ã‚  Ã‚  Ã‚  Ã‚  In a country as vast and as culturally diverse as Canada, many different political opinions can be found stretched across the country. From the affluent neighbourhoods of West Vancouver to the small fishing towns located on the east coast of Newfoundland, political opinions and affiliations range from the left wing to the right wing. To represent these varying political views, Canada has four official national political parties to choose from: the Liberals (who are currently in power), the Progressive Conservatives, the New Democrats, and the Reform Party. What is particularly interesting is that none of the latter three parties compose Her Majesty's Official Opposition in the House of Commons. The Bloc Quebecois, a Quebec separatist party who only ran candidates in the province of Quebec in the last federal election in 1993, won 54 seats in that province, and claimed the title of Her Majesty's Loyal Opposition over the Reform Party, who garnered only 52 seats. Because the Bloc ran candidates only in Quebec, it would be difficult to think of them being a national political party, even though they hold a significant number of seats in the national legislature. This paper will examine the significant early history of Canada's four main national political parties, and then will analyse their current state, referring to recent major political victories/disasters, and the comparison of major economic policy standpoints, which will ultimately lead to a prediction of which party will win the next federal election in Canada.   Ã‚  Ã‚  Ã‚  Ã‚  Starting on the far left, there is the New Democratic Party of Canada. Today's modern New Democratic Party was originally called the Co-operative Commonwealth Federation (CCF), and was founded in 1932. Originally led by a man by the name of James Shaver Woodsworth, the CCF was formed by several radical farming groups who found out that they had more similarities with each other than just their destitution. The 1920's had been a dark period for radicals and unions within Canada; poverty and significantly lower wages for workers were prevalent, and apathy regarding these issues was rampant. When the depression wove its destructive web across Canada in the 1930s, proponents of capitalism were staggered, but their left-wing opponents were too busy coming to the aid o... ... into the 21st century, however, will be made in the soon-to-be- called Canadian federal election. Democracy will speak out once again. BIBLIOGRAPHY (1996) A Fresh Start for Canadians [Online]. Available: http://www.reform.ca/FreshStart/summary.html [1997, Feb.25]. Guy, John J. People, Politics and Government. Scarborough: Prentice Hall, 1995. Harrison, Trevor. Of Passionate Intensity. Toronto: University of Toronto Press, 1995. (1996) Liberal Party of Canada [Online]. Available: http://www.liberal.ca/english2/policy/red_book/chapter1.html [1997, Feb.25]. Macquarrie, Heath. The Conservative Party. Toronto: McClelland and Stewart Limited, 1965. McMenemy, John, Winn, Conrad. Political Parties in Canada. Montreal: McGraw- Hill Ryerson, 1976. Morton, Desmond. The New Democrats, 1961-1986. Toronto: Copp Clark Pitman Ltd., 1986. (1996) New Democrats of Canada [Online]. Available: http://www.fed.ndp.ca/fndp/fairtaxnow.html [1997, Feb.25]. Progressive Conservative Party of Canada. Designing a Blueprint for Canadians. Ottawa, 1997. (1996) Progressive Conservative Youth [Online]. Available: http://www.openface.ca/PCU/library4.html [1997, Feb.25].

The Relationship of Allegory of the Cave to Learning and Education Essa

The Relationship of "Allegory of the Cave" to Learning and Education The "Allegory of the Cave" is Plato's attempt to explain the relationship between knowledge and ignorance. Starting with the image of men in fetters that limit their movement and force them to look only ahead, this is the idea that all men and women are bound by the limits of their ignorance. Men and women are restricted by the limits of the education of their parents and the small amounts that can be culled from their environment. Images and shadows are representations of those things surrounding us that we see but do not understand because of our limited knowledge. As we obtain the ability to see things more clearly in the cave that is our ignorance, we start to then loosen the fetters that bind us and investigate the objects and images around us with our newly acquired mobility. Eyes that have seen nothing but darkness for so long are now fine-tuned to see even the smallest glimmer of light, or knowledge, in the far reaches of the cave. Constantly moving and gathering knowledge we observe that we are in fact m...

Travel Writing: Romantics to Newspaper :: Analysis Literature Traveling Essays Papers

Travel Writing: Romantics to Newspaper After reading various works from Romantic travel writers such as Gilpin, Wordsworth, Goethe and others, I was interested in how their writings' conventions have changed when a different medium is used. Every Saturday the local newspaper, The Edmonton Journal, has a section that is strictly dedicated to travel destinations and topics pertaining to travel. Appropriately named "Travel," this section describes exotic locations for tourist and travelers. Its articles contrast the Romantics' description of the environment by having less emphasis on the picturesque and sublime, more focus on historical background, and greater detail in the lives of people living there. I believe that these differences are credited largely to one factor; the writing's medium influences what is being stressed as the purpose of the writer is different. Travel articles focus largely on describing nature only in terms of basic description. When referencing a scene with specific characteristics (such as cliffs, waterfalls or mountains) the Romantic writer describes the scene as if the reader has very little experience or expectation for what the scene should look like. The result is often elaborate description after elaborate description. Newspaper travel sections do not concern themselves with such sensory description near the same extent for a number of reasons. The newspaper focuses less on creating imagery for the reader because of the increase in availability to travel, images of the picturesque and sublime on television and movies, and the presence of photographs physically next to the text. 1. Nearly every article, within this section, is accompanied by a large photograph showing the landscape. By presenting the writers' description of the land next to the photograph, the article intrinsically promotes a comparison by the reader, contrasting the colourful photograph with the writer's words. If the photograph presents a landscape different from the vivid description of the travel writer (which inevitably happens with readers' mental constructs) the reader will find it hard to trust the writer in the accuracy of description. The writer wisely follows the saying that a "picture says a thousand words" and is better off letting the picture do the talking. After all, the journalist has less space and more constrictions than the novelist does. 2. The dominant concern for the travel journalist is conveying what they want in a limited space. The journalist does not have space to elaborately describe every cliff, river or valley. It is, therefore, up to the writer to assume that, with the addition of the given photographs, the reader would be able to visualize a serene waterfall or placid lake.

Elegy for My Father’s Father

look at rhyme scheme for end line rhyme always a good place to start. there is not always end line punctuation giving it a conversational tone and seemingly being spoken to the reader. the title hints at the mournful tone baxter embodies being called elegy its about his grandfather if you didnt pick that up either.. he lived 80 years and never spoke his true feelings. gives the image that he is silent and strong and perhaps never found true love. nchanging cairn – remembered after death that pipes could set ablaze refers to his grandfathers Scottish heritage and that bag pipes were played at the funeral. may show a link to the narrators strong sense of pride and belonging in his heritage. the aaronsrod was used by the romans to make funeral torches from his bitter veins born refers to his family at the funeral high as the head of a man refers to his strength and want to create possibly his job as a builder. ld and blind shows he went blind and he lost his sense of belonging in the world so sat by the kitchen fire. through the burning glass of his mind shows his analytical approach to life. sober knew the green. probably a drunk. pride of his heart was dumb – silenced. never truly loved his wife – † in song or bridal bed † never admitted his love. the tongues of water spoke – † he was free in death † ferry to underwold. his heart was unafraid. he was ready to die. then do the language features and all and link to themes

Define Evidence Based Practice Health And Social Care Essay

Evidence based pattern is a cant that appeared in healthcare scenes in last decennary. Pressure from authorities bureaus on health care suppliers to present first-class clinical pattern additions importance in execution of grounds based pattern. In order to prolong effectual result in rehabilitation, is indispensable for clinician to attest evidence-based pattern into clinical made determination. The purpose of essay is to specify grounds based pattern ( EBP ) and execution of paradigm, EBP into occupational therapy procedure in Peter ‘s instance. In order to understand Peter ‘s instance paper draws information about his status, multiple induration ( MS ) . Essay will research evidence-based pattern through scope of researches in occupational therapy ( OT ) intercession, placing possible benefits for Peter ‘s wellbeing. Evidence-based pattern is one of most problematic procedure of last few decennaries. EBP developed and arouse from evidence-based medical specialty defined by Professor David Sackett and other bookmans, as an effort to happen best grounds to help healthcare professionals with doing best determinations for patients ( Bailey et al, 2007 ) . EBP is procedure where gathered best available grounds and clinical expertness assists clinical decision-making. Decision procedure is apprehensible for client, justifiable to other health care professionals, where gathered grounds ( through research procedure ) allows clinician to measure current pattern. Collaboration between patient satisfaction, clinical judgement, and up to day of the month information boom EBP to go powerful toll to underpin clinical intercession ( Taylor, 2000 ) . Definition of EBP is based on best grounds, clinical expertness, patient values, and fortunes where clinician takes under consideration all those elements in patter n scenes. Clinician is expected in EBP procedure to use unfavorable judgment, educational accomplishments and to recognize system of values meaningful for client ( Hoffman et al, 2009 ) . When using grounds into intercession clinician is proved to utilize accomplishments upon which he or she could judge and recognize best grounds for pattern. Hierarchy of grounds to recognize best grounds to underpin intercession ushers clinician ( Taylor, 2000 ) . Author as the strongest and most valid elevates systematic reappraisals and meta-analyses from all, through which clinician has entree to print and unpublished grounds. Taylor ( 2000 ) recognises ‘gold criterion ‘ grounds in randomize control tests ( RTC ) ; they are to be considered by healthcare professionals as effectual in intercession. Limited credibleness is given to non-experimental surveies, non-randomized tests, sentiments or experts treatment where degree of cogency is low. EBP takes signifier of several stairss to turn to information to relevant intercession: inquiring the inquiry, seeking for grounds, critically measuring grounds, collaborate grounds with clinical expertness and client personal values and eventually measure. The signifier of inquiry could find information about certain patient. Clinical inquiry includes several constituents: P – patient and/or job, I – intercession, C – comparative intercession ( optional, include if relevant ) , O – result ( PICO ) . For illustration, in Peter ‘s instance clinician through formulated clinical inquiry determines valid information about him: P -middle age male with multiple induration, I – occupational therapy, C- physical therapy, vocational therapy and O- benefit in patient good being ( Hoffmann et al, 2009 ) . Evidence research for PICO is a following measure for clinician. Valid information gathered through stairss of EBP procedure needs dependable beginning , where stuffs and mentions are found. Key facet of EBP is for clinician to hold entree to books, diaries, conferences, RCT, systematic reappraisals, and databases. Clinician is aided by presents engineering in journey to happen best grounds ; allied tool is internet where most of databases are placed. AMED, BNI, EMBASE, HMIC, MEDLINE, PsycINFO, CINAHL, HEALTH BUSINESS ELITE, The Cochrane Database, and OTseeker are databases that aid and usher grounds based healer to develop sufficient and expressed grounds in clinical intercession ( Hoffmann et al, 2009 ) . Best grounds is determined by evidence-based clinician on cogency of grounds through hierarchy of research ( Lin et al, 2010 ) . Critical assessment of grounds clinician bases on RCT, where RCT could be best pick to underpin intervention options. EBP procedure is tailored to patient ‘s demands and beliefs, so client could experience sceptered and included in rehabilitation procedure. For illustration, in Peter ‘s instance client-centred occupational healer would concentrate on Peter ‘s precedences, which are employment and his cognition about MS. Although clinician in rehabilitation procedure manifests EBP, execution of EBP could be a challenge for both parties ( Lin et al, 2010 ) . Procedure can be clip devouring due to big sum of researches available. High demand to understand researches for both parties is seen as an obstruction. Therapist could hold limited cognition to carry on peculiar research or deficiency of understanding patient ‘s ends. However grou nds based healer could seek aid from current employer in ongoing preparation, communicate arouse issues with other wellness professionals and client or collaborate to carry on little group grounds based undertaking ( Lin et al, 2010 ) . Peter diagnosing is relapsing- remitting signifier of multiple induration. Harmonizing to National Institute for Clinical Excellence ( NICE, 2004 ) multiple induration is chronic, progressive disease of the cardinal nervous system, which affects immature and middle-aged grownups. MS causes harm to medulla, which is fatty substance surrounds the encephalon and spinal cord. Scare tissues within the encephalon or spinal cord replace medulla. Damage leads to disruption in ability of nervousnesss to carry on electrical urges. Persons affected by MS experience functional loss, including failing, weariness, spasticity and damages of knowledge, vision, address, get downing, intestine, and vesica map. MS occurs with an episode from which single recover full, after that, disease develops in certain signifier. NICE ( 2004 ) statistics shows that 80 % persons with MS are diagnosed with relapsing- remitting signifier of disease. Get worsing – remitting disease occurs when patients experien ce backsliding, which can last from 1 twenty-four hours to several months. Relapse occurs in loss of mobility, loss in map of vesica, loss of vision, general palsy of the voluntary musculuss. There is no patterned advance between backslidings. Multiple induration is long-run status with complex jobs, which requires broad scope of healthcare professions input: nurses, physicians, doctors, occupational healers and many more. At the present, there is no remedy for disease ( NICE, 2004 ) . Turning now to discourse evidence-based pattern occupational therapy intercessions, which could be good for Peter. Peter expresses symptoms of anxiousness, he does non cognize much about his status, he developed negative stereotype of physician due to deficient sum of information about his unwellness. Evidence based practician could construct curative relationship with Peter, for illustration by effectual communicated information about his status. Evidence based healer would inform patient about his status appropriate to his cognition abilities. Ongoing support, entree to information and advice on intervention could hold positive influence on patient experience during rehabilitation procedure ( Kopke et al, 2010 ) . Kopke et Al ( 2010 ) protocol high spots sufficient and equal information through different channels ( cusps, cyberspace and instruction plans ) allows patient to understand unwellness, to develop direction schemes and to avoid unrealistic outlook from rehabilitation procedure. Occupational healer could develop collaborative relationship with Peter through battle in doing determinations, medical intercessions, and new technological AIDSs tailored to single demands. For illustration, information procedure is tailored and designed for Peter ‘s degree of apprehensio n, Consequently Peter ‘s chief outlooks are reassured by occupational healer – to be included in rehabilitation procedure, fell heard and understood. Furthermore, patient can understand complexness of disease has pick in assorted intervention options and feels empowered ( Reynolds, 2005 ) . MS has impact on many countries on people life, where employment position concern persons, many may fight to stay in work function. Sweetland et Al ( 2007 ) undertook survey, where participants were tape recorded to demo outlooks and deductions for patients with MS in vocational market. Paper demonstrated demand in MS work force population entree to vocational rehabilitation, support public presentation in work topographic point, direction of anxiousness and fright from favoritism. Peter wellbeing is influenced by fright, uncertainness about employment position, deficient money income, and deteriorating wellness status. Define employment statute law to patient and employment rights, as a disable individual and supply vocational support ( Disability Employment Advisers and the Access to Work Scheme ) , could steer Peter to understand his position in work field ( Sweetland et al, 2007 ) . Evidence based practician could present Peter to statute law act. For illustration, Disability Dis crimination Act ( 1995 ) could demo Peter his rights as an employee. Information about eligibility to societal benefits allows service user to experience reassured about fiscal facet of life ( Johnson et al, 2004 ) . To assist in employment service occupational healer could intercede with Job Centre and local authorities governments ( council ) to accomplish fiscal grant for version in work environment harmonizing to patterned advance of unwellness. However, healer has to be aware about patient status at work. Peter complains about weariness ( overpowering fatigue ) and musculus cramp. Peter is a forklift truck driver, remain in same on the job environment could set on hazard himself and others. MS exposes persons to hazard of hurt because weariness could take to nausea, freak out, and loss of balance. Ongoing appraisal of work conditions is of import for persons to show jobs as they arise. Management of weariness symptoms, support from employer and work co-workers, flexible work ag enda, cognition development about societal benefits could hold positive impact on employment public presentation. Informing employer about unwellness would be of import due to wellness and safety issues, moreover to put up solutions in working environment. Taking into history Peter ‘s outlooks and demands grounds based pattern healer could develop intercession where Peter could prolong effectual employment ( Johnson et al, 2004 ) . Young and in-between age grownups are affected by Peter ‘s status ( MS ) . Assorted facets of single life are affected by unwellness. Disturbance occurs in instruction, employment, physical operation or disablement and of import to many sexual life. Clinically effectual healer using intercession in sexual life filed should take sensitive attack. Peter ‘s status would hold impact on his sexual public presentation, hence healer should concentrate on client-centred attack, adapt actions to carry through patient demands and outlooks. Often patients exhibit demands, but they do non show them, where upon that grounds based healer should use observation accomplishments and intuition in rehabilitation procedure ( Reynolds, 2005 ) . Insufficiency in curative apprehension of biographical breaks such as relationship dislocation due to hapless or absence of sexual activities can be a barrier between patient and healer. Effective communicating has a important function in active engage ment into rehabilitation where issues of sexual disfunction arise. Although, sexual life is meaningful demand of many persons, abashing nature of issue for patient and healer may act upon patient ‘s attachment to long-run intervention ( Reynolds 2005 ) . Evidence based practician acknowledges complexness of sexual disfunction reding patient to seek advice in collaborative services like reding. In Peter ‘s instance, client- centred healer through sensitive attack could turn to jobs with erectile disfunction or is prepared for comment from patient side. Evidence based practician could turn to Peter with pharmacological aid ( Viagra ) ; offer to see specializer in sexual jobs and advice how to utilize sexual AIDSs or accommodate sexual place ( NICE, 2004 ) . Multiple induration is long term neurological status. Harmonizing to World Health Organization ( WHO, 2008 ) , there is no intervention that can bring around MS. Evidence shows that cost of medical intervention can be expensive and it is merely limited to decelerate down patterned advance of disease. WHO papers ( 2008 ) high spots importance of rehabilitation procedure in MS. For illustration grounds, based healer could pull attending to direction schemes for unwellness. Occupational healer could demo Peter how to pull off weariness through maintaining day-to-day journal of activities, regular exercising and implement agenda of brakes between activities. Evidence based healer could intercede with other healthcare professions to advance client centred attack to MS. Result of coaction between multidisciplinary squad could be good for Peter. For illustration, evidence-based occupational healer could join forces with psychologist, where psychological science session could assist Peter ad just to, and header with MS. Finally yet significantly, rehabilitation procedure could better quality of his life ( WHO, 2008 ) . This overview of surveies is focused on efficiency of occupational therapy for Peter, who suffers from MS. Key aspect for grounds based pattern healer is to enable Peter to stay independent and supply him with accomplishable ends. Occupational therapy for Peter could hold problem-solving attack. Critically measuring their pattern grounds based occupational healer would make chances where Peter could heighten his life quality. Evidence based healer would seek advice from other wellness attention professions and authorities bureaus, local governments to advance effectual and sustainable employment position. Effective communicating between occupational therapy and Peter would construct profession relationship, which could be a span to prosecute patient in lifetime rehabilitation journey. Empathic, client centred occupational therapy procedure would be perceive as allied tool to assist Peter to understand his hard and complex unwellness. However, occupational healer would non be able to handle his status, however evidence-based occupational healer could assist Peter prolong his independency and enable Peter to recover feeling of ‘normality ‘ . Mentions: Bailey, D. , M. , Bornstein, J. , & A ; Ryan, S. ( 2007 ) . A instance study of evidence-based pattern: From academe to clinic. American Journal of Occupational Therapy, 61 ( 1 ) , 85-91. Disability Discrimination Act 1995. ( 1995 ) London: HMSO Hoffmann, T. , Bennett, S. , Del Mar, C. ( 2009 ) . Evidence-Based Practice Across the Health Care Professions. Australia: Elsevier. Johnson, K. , L. , Amtmann, D. , Yorkston K. , M. , Klasner, E. , R. , Kuehn, C. , M. ( 2004 ) . Medical, Psychological, Social, and Programmatic Barriers to Employment for Peoples with Multiple Sclerosis. Journal of Rehabilitation. [ Online ] Available at: hypertext transfer protocol: //proquest.umi.com/pqdweb? Ver=1 & A ; Exp=10-27-2015 & A ; FMT=7 & A ; DID=577472521 & A ; RQT=309 & A ; cfc=1 [ Accessed 28 October 2010 ] Kopke, S. , Solari, A. , Khan, F. , Heesen, C. , Giordano, A. ( 2010 ) . Information proviso for individuals with multiple induration. Cochrane Database of Systematic Reviews, Issue 10. Art. No. : CD008757. Department of the interior: 10.1002/14651858.CD008757. Lin, S. , H. , Murphy, S. , L. , Robinson, J. , C. ( 2010 ) . Facilitating Evidence-Based Practice: Procedure, Strategies, and Resources. The American Journal of Occupational Therapy, 64 ( 1 ) , 164-171. National Institute for Clinical Excellence and the National Collaborating Centre for Chronic Conditions ( 2004 ) Multiple Sclerosis: National clinical guideline for diagnosing and direction in primary and secondary attention. London: Royal College of Physicians. Reynolds, F. ( 2005 ) . Communication and Clinical Effectiveness in Rehabilitation. London: Elsevier. Sweetland, J. , Riazi, A. , Cano, S. , J. , Playford, E. , D. ( 2007 ) . Vocational rehabilitation services for people with multiple induration: what patients want from clinicians and employers. Multiple Sclerosis. [ Online ] Available at: hypertext transfer protocol: //proquest.umi.com/pqdweb? Ver=1 & A ; Exp=11-09-2015 & A ; FMT=7 & A ; DID=1370288031 & A ; RQT=309 [ Accessed on 10 November 2010 ] Taylor, M. , C. ( 2000 ) . Evidence- based pattern for occupational healers. Oxford: Blackwell Science.World Health Organisation ( 2008 ) . Atlas multiple induration resources in the universe 2008. [ Online ] Available at: hypertext transfer protocol: //www.who.int/mental_health/neurology/Atlas_MS_WEB.pdf [ Accessed on 28 October 2010 ]Student figure: 1041133Discuss the strengths and restrictions of the educational cusp that you developed within a little group during HH1103 seminars.The purpose of this essay is rating of educational and communicational stuff in signifier of cusp based on Helen instance, who suffers from Juvenile Chronic Arthritis ( JCA ) . Essay draws definition of status and find how cusp is presented and why. Furthermore, paper demonstrates leaflet restrictions and strengths and how good meets it purpose. The intent of the cusp was to inform Helen and her parents, in simple signifier and mode, about her condition-JCA. Furthermore, cusp is designed to go through mes sage about available services, signifier of rehabilitation, and direction of JCA. Leaflet chief subject is concentrated around solutions in life manner and rehabilitation for 14-year-old miss Helen. Leaflet is designed upon Helen personal experience and her unwellness JCA. JCA is status, which affects articulations in kids, age under 16 old ages old. One in 1000 kids in United Kingdom is affected ; in relation to gender, females are impacted more than males. Skin haste, joint puffiness, febrility, alteration in temper are symptoms associated with JCA. Rehabilitation procedure has successful rate in bulk instances ; it enables single to continue normal rate of growing and psychological development ( Arthritis Care, 2010 ) . The cusp is composed in simple signifier where colorful strategy would pull Helen ‘s attending. Choice of the colors is non sponsoring, it is modern and does non hold important impact on cost of bring forthing the cusp ( Department of Health, 2003 ) . When it comes to artworks, images suggest activities in which Helen could prosecute and present to the remainder of the household importance of active life style. For illustration, image of the household in swimming pool displayed on the forepart of the cusp, illustrates intending to rehabilitation procedure. Furthermore, it encourages Helen and her household to take part in activity. Swiming Sessionss could actuate household to pass quality clip together and authorise Helen in her unwellness. The National Health Service ( NHS ) logo could be discouragement for Helen, doing cusp to functionary. However, it could be invitation point for her parents, where it could be a beginning of credibleness ( Department of Health, 2003 ) . The font size is clear and information flow through the cusp. Information is arranged in little intersections to do more apprehensible for kids. It was of import to implement slug points where possible so leaflet draws attending and it is non deadening, but has patient friendly-text facet. Identify beginning of information is distinguished where it proved cusp to be honorable usher to JCA ( Department of Health, 2003 ) . It was precedence to turn up information about medical intervention. Helen conformity with medicine is deficient. Information introduced in cusp could carry her to follow guidelines from GP related to her medical intervention. There is some grounds, where written information about medicine has benefits on patients ‘ results: like cognition or conformity ( Nicolson et al, 2009 ) . Conformity with medicine could be good for Helen by cut downing degree of hurting ; subsequently medicine would cut down swelling of the articulations and enable Helen in active engagement in physical signifier of intervention. The country where cusp informs patient about medicine could be less enlightening. Information about medicines could be to formal for Helen by seting her off. However, cusp could steer Helen into different beginning of information ( cyberspace or other cusps ) , where medicine is explained in simple linguistic communication, and inside informations possible side effects ( Nicolso n et al, 2009 ) . It is a challenge to develop cusp for the patient with low readability and those who expect information that is more specific. Determine whether the cusp linguistic communication is comprehendible and suited for bulk of population is based on Reading Ease mark ( Reynolds, 2005 ) . Language used in cusp is clear to average 13-14 twelvemonth old kid. Simple and apparent linguistic communication could be easy to retrieve. Verbal information could be easy forgot or misunderstood during patient audience session. Written information could hence patient engagement in rehabilitation ( Dixon-Woods, 2001 ) . Medical slang is reduced to minimum when explicating JCA. Adequate cognition about status explained in apparent linguistic communication could be a signifier of instruction. Available intervention options for Helen ‘s status could authorise her parents in decision-making procedure ( Dixon-Woods, 2001 ) . However, if patients who would wish to research status in more inside informatio ns, cusp should supply more equal information in last subdivision of cusp. Overall, construct of the cusp is good. Leaflet is non merely about patient information, but has legion advice and solutions for Helen and her household. Therefore, it seems reasonable that cusp ushers reader to seek advice in extra services. Group could implement few betterments in some countries. Where needed squad could concentrate on board populace and made it leaflet less official. Furthermore, would be good if cusp explore more about occupational therapy and physical therapy rehabilitation for Helen. Nevertheless, cusp achieved it chief intent: to pass on information about Helen ‘s status to her and household.