Energy drinks, possible benefits and health risks Essay

Energy drinks, possible benefits and health risks - Essay Example EDs are also purported to enhance alertness and performance .In addition, the paper will also examine the various risks associated with ED which include undesirable effects of caffeine, dangers of mixing EDs with alcoholic beverages, addiction to the drink as well as weight gain which may result in obesity and other cardiovascular ailments. Nevertheless, consumption of energy drinks continues to rise and several people fall prey to the advertising of these drinks. There is therefore need for more research as well as practical steps to protect public health, especially vulnerable individuals such adolescents and pregnant women. Energy drinks(ED) can be described as beverages that are typified by the addition of different energy-enhancing elements and are claimed to enhance concentration, athletic performance, reaction time as well as basal metabolism (Burrows, et al, 2013).Energy drinks therefore contain modest to comparatively high concentrations and levels of caffeine, as compared with other beverages that contain caffeine such as cola. Energy drink’s popularity has increased exponentially, recording a 240 percent rise in sales from 2004-2009(Reissig, et al, 2009). Thus, within the quickly growing beverage sector, there is dominance by Red Bull which commands 42% of the market share in the US. Red Bull in 2011 sold over 4 billion units in more than 160 states globally. Reports indicate that males aged18-34 years are the greatest consumers of EDs though increased consumption has also been reported amongst younger children as well. In addition, 31% of children aged between12-17 years and 34 percent of young adults aged between 18-24 years reported regular consumption of the energy drinks; with approximately 57 percent of college students claiming frequent use of energy drinks. Energy drink’s regulation comprising their health warnings and content varies